Meet the Team

Strong of a first jewelry business she launched fresh out of university, Jade is passionate about all things small, delicate, and sparkly. She has a keen sense of aesthetics and pays obsessive attention to details. As she would say, flawless detail execution makes perfect and there isn’t a single aspect from design to packaging that is left unchecked.

Cindy brings in more than 25 years of experience launching jewelry lines for big clients spread across Seoul and New York. Product development, quality control, and global sourcing have no secrets for her.

Today, the two have joined forces in order to bring more transparency to the industry. By choosing to forgo the steep markups typical of most jewelry companies, Jade and Cindy have one simple goal in mind: design and craft fine jewelry at attainable prices. 

Jade Lebailly


Cindy Han