We are OSOWA

Your new fine jewelry brand without the traditional markups.

We believe in timeless and versatile designs to accompany you a lifetime.
Well-made and well-priced to bring extra shine to the good days ahead.

We believe luxury shouldn't cost you a fortune.
This is why we are on a mission to make fine jewelry more accessible.

There is always a better way. Ours is #theosoway

What is #theosoway?

Whether it be through design or quality,
our jewelry is intended to last a lifetime. To make that happen, all our actions are driven by 3 key pillars: 

Premium Quality

Quality is at the forefront of everything we do. This is why we focus on what matters: durable materials built for everyday wear and tear. Working with noble materials only (i.e. sterling silver and solid gold) is our promise that your jewelry will not tarnish throughout the years or cause you skin reactions.

Timeless and Versatile Designs

We want your jewelry to accompany you a lifetime. This is why timeliness is key. Rather than creating designs that will go out of fashion in a matter of months, we focus on simple and uncomplicated jewelry that will effortlessly adapt to the different moments of your lives.

Minus the Traditional Markups

In order to offer attractive prices, we eliminate as many middlemen as we can in the production chain. This means that we partner up with small factories to create jewelry which is then directly sold to you; on our website or via our trunk shows. Doing so helps us make significant savings which we then pass down to you.